Ah, testing. The most important word in marketing and one that is used wrong ALL. THE. TIME.
We, in direct response, are so lucky that we CAN test. Through testing, the market tells us if we are right or wrong, or if, frankly, it doesn’t matter.
With platforms choosing winners, more “marketers” have no idea how to run a proper test.
So let’s start with the basics.
The first critical question: What is your goal? Is it new buyers, revenue, AOV?
Once you determine that, you’ll be able to design your test and choose the winner.
To be continued…