by esomach | Jan 2, 2017 | Marketing
Ten years ago, I decided not to be fat anymore. After being 50-60 pounds overweight my whole life, I’d had enough. Years of bets, resolutions, diet programs, etc. failed. But deciding worked. I created my own rules. I didn’t stop eating my favorite foods; I didn’t...
by esomach | Dec 22, 2016 | Business, Marketing
Ideas. We all fall in love with them. And usually ours are the BEST. So…how do you know which ideas are really worth pursuing? You don’t. But here’s an exercise I recommend to increase your success rate. Instead of coming to the table with the launch set and asking...
by esomach | Dec 20, 2016 | Marketing
A lot of people live in mantras: “There is no try, there is only do.” “You can do anything you put your mind to.” And the like. But sometimes when you think you can’t do it, you’re right. Look, we all have gifts and talents. But we also have things we’re terrible at....
by esomach | Dec 13, 2016 | Marketing
When I was running NMG, copy was our most important – and needed – asset. So we looked everywhere for writers. Eventually, I realized there was one more place to look: under my nose. In fact, I ran contests inviting everyone on my team to take a shot at copy. And if... by esomach | Nov 15, 2016 | Business, Marketing
This is not a political post… it’s about marketing. So pretend they weren’t running for president but trying to sell you a weight-loss supplement. Trump: You’re gonna lose so much weight. Huge weight loss. You’re gonna look amazing…so amazing you’ll go from a 4 to an... by esomach | Nov 7, 2016 | Marketing
There are many factors that contribute to your success at work… what unique skills you have, how committed you are, whether you have strong ideas, and (especially) if you’re willing to fail. But if your success at a company depends on someone else’s failure, it’s time...
