by esomach | Nov 29, 2016 | Business
I’ve really been lax…with my football metaphors. After all, there are few life lessons that can’t be taught through football* Here’s one I use often: Don’t worry if your boss “likes” something or it makes him “happy.” Worry if it contributes to the core business goal... by esomach | Nov 22, 2016 | Business
I’ve always hated the phrase “I just don’t want to step on anyone’s toes.” It means you have an idea that will move a project or the organization forward, but you may not share it because you’re worried someone will be upset that you crossed some (imaginary) line. My...
by esomach | Nov 17, 2016 | Business
The other day, I passed a man lying on the street in a sleeping bag surrounded by carts full of his stuff. I stopped and offered him a Starbucks gift card with $5 on it. He looked at me very kindly and said, “No, thank you. I’m not a customer of theirs anymore.” (True... by esomach | Nov 15, 2016 | Business, Marketing
This is not a political post… it’s about marketing. So pretend they weren’t running for president but trying to sell you a weight-loss supplement. Trump: You’re gonna lose so much weight. Huge weight loss. You’re gonna look amazing…so amazing you’ll go from a 4 to an...
by esomach | Nov 10, 2016 | Business
Do you suffer from DPS…Decision Paralysis Syndrome? Do you panic that you might make the wrong decision so you put it off until it’s too late? Or worse, decide to put it up to a vote? Imagine if the military operated that way. Our troops would be ambushed while their...
